{"id":1260258,"date":"2023-09-06T17:20:07","date_gmt":"2023-09-06T14:20:07","guid":{"rendered":""},"modified":"2024-04-12T10:51:24","modified_gmt":"2024-04-12T07:51:24","slug":"antivirus-market-share","status":"publish","type":"post","link":"https:\/\/windowsreport.com\/antivirus-market-share\/","title":{"rendered":"Antivirus Market Share: Complete Statistics & Trends in 2024"},"content":{"rendered":"\n

The antivirus market is bolstered by a number of vendors and a variety of service offerings. But what is the exact value of this growing industry and how large is it? <\/p>\n\n\n\n

In this report, we’ll focus on getting complete insights into the antivirus industry, including its growth, trends, statistics, and future forecasts.<\/p>\n\n\n\n

As of 2023, the antivirus market is valued at $4.444 billion<\/a>. In recent years, the need for various types of protection has increased considerably, and different companies have presented their products so as to supply this demand.<\/p>\n\n\n\n

The COVID-19 period most notably catapulted this growth, given the number of people working from home and staying online for other activities. According to research from Statista<\/a>, a 3.6% growth was registered between 2021 and 2022.<\/p>\n\n\n\n

What is the current Antivirus software market share?<\/h2>\n\n\n\n

1. North America Antivirus Market Share<\/h3>\n\n\n\n

The North American region is the largest market share holder in the antivirus software industry. And while it is not the region with the largest population, it has a good number of active computers.<\/p>\n\n\n\n

More computers mean more viruses and malware, which translates to more people using security software. Another reason is that North America also hosts the top first-world countries, meaning the demographic has a lot of disposable income. <\/p>\n\n\n

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Most companies that sell software will target their products in countries with high demand for their products, and their users are more than willing to pay for extra security features and services.<\/p>\n\n\n\n

2. South America Antivirus Market Share<\/h3>\n\n\n\n

The antivirus market in South America has been witnessing substantial growth over the last few years due to the increasing adoption of mobile devices and growing focus on the Internet of Things (IoT).<\/p>\n\n\n\n

Other factors, such as rising awareness about cyber security and increasing internet penetration rate in the region, have also played a role.<\/p>\n\n\n\n

A compound annual growth rate of 12.83% is expected by 2027<\/a> which makes it a region to watch out for.<\/p>\n\n\n\n

3. Global Antivirus Market Share<\/h3>\n\n\n\n

The antivirus market is highly competitive, and there are many products available. Even as various regions boast of controlling the market share on a global scale, these numbers are highly dependent on the digital population. <\/p>\n\n\n\n

The more people active on the internet, the more likely they are to install an antivirus program.<\/p>\n\n\n

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The number of internet users is not the only driving force. For one, there are more devices than ever connected to the internet. This leaves them more vulnerable to cyberattacks than ever before. <\/p>\n\n\n\n

If we’re looking at the screen time statistics<\/a>, the average internet user spends at least two hours online every day and uses multiple devices: computers, smartphones, tablets, and smartwatches. This means that you will need an antivirus installed on all your devices.<\/p>\n\n\n\n

So, how many people use an antivirus?<\/p>\n\n\n

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Desktop users seem to be the largest demographic using antiviruses, as a whopping 89% were registered to have installed an antivirus on their PCs<\/a>. The number declines when it comes to mobile phones and drops to 49%.<\/p>\n\n\n\n

This means that mobile users need to be sensitized to the importance of an antivirus. Still, all is not lost because if the projected growth is anything to go by, these numbers will shift towards an upward trend sooner rather than later.<\/p>\n\n\n\n

Who are the key antivirus market players?<\/h2>\n\n\n\n

1. Norton 360<\/h3>\n\n\n\n

The antivirus market is dominated by Symantec Corp., a U.S. antivirus software company. Its technology and services are designed to protect against sophisticated threats across endpoints, networks, and cloud.<\/p>\n\n\n\n

This versatility makes it control a huge chunk of the market. Its credibility and customer satisfaction are well embedded in its achievements. Norton 360 has consecutively scooped the best protection and security award<\/a> in the last six years.<\/p>\n\n\n\n

\u21d2<\/kbd><\/strong> Get Norton 360<\/a><\/strong><\/p>\n\n\n\n

2. McAfee<\/h3>\n\n\n\n

McAfee is the second largest security software company in the world, after Symantec. The company’s flagship antivirus product is called McAfee Antivirus Plus, and it is available for Windows, macOS, and Android devices.<\/p>\n\n\n\n

In addition to its core antivirus products, McAfee offers several other security suites that include additional features like backup and device control. Its extensive catalog puts it ahead of its competitors, and its subscriber base is continuously growing.<\/p>\n\n\n\n

For instance, at the end of 2022, the total revenue was $2.9 billion<\/a> which is a 10% increase from the previous year.<\/p>\n\n\n\n

\u21d2<\/kbd><\/strong> Get<\/strong> McAfee<\/strong><\/a><\/p>\n\n\n

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